Head of Branding - Industrial Software

Location: Bilbao (Spain)
Sector: Internet and technology
Discipline: Marketing

FERRUELO Y VELASCO

We have always believed that people matter, that their skills, attitudes and talent are the main capital of organizations. That is why our specialty is our clients: organizations in which people matter.

We accompany our clients in the deployment of their strategic challenges. Methodical in the search for positive impact, intuitive and decisive. Authentic in the relationship and facilitators in decision making. With an own and understandable discourse, oriented to favor the deployment of the purpose in the organization and contributing to make things happen.

Job description

Our client: A recently created and world-class software company in Bilbao

Job purpose: Lead branding and communication activities within the company, directly reporting to CEO.

Functions:

Conceive, define and implement company branding strategy.
Define and develop brand architecture both as a software company and as an employer. Ensure that the brand value proposition is strong and consistent across all channels.
Prepare, control and report yearly budget and plan.
Raise and develop communication topics together with partner agencies and freelances.
Structure, develop and improve corporate website supported by external providers.
Define and execute SEO/SEM strategy and tactics.
Coordinate content distribution in specialized media, controlling company broadcasting resources (website, social media, internal newsletter).
Create and develop branding elements (graphic, merchandising, brochures, product UX) together with external providers.
Conceive and organize events to promote software among sales force and the community.

It offers: An excellent opportunity for professional development in a highly stimulating environment with top-level infrastructures and an internationally recognized team. It involves an indefinite contract and competitive salary in accordance with the level and responsibility of the position.

Requirements

University graduate degree, preferably Journalism.
Minimum experience of 5-10 years in similar positions related to Corporate Communications and/or Branding.
Special consideration will be given to those candidates with experience in Software and Industrial Marketing.
Excellent level of English. German will be positively valued.
Particularly important are the following skills: strategic and analytical mindset, ability to negotiate and to be self-driven, flexibility, a collaborative work style, proactivity and involvement.

Job closed

Location: Bilbao (Spain)
Sector: Internet and technology
Discipline: Marketing

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